Posts Tagged adbusters

What Does it Mean to be Free?

Da Adbusters:

What Does it Mean to be Free?

The post-World War II American dream was a strange, fleeting moment in global history – an opulent and optimistic 50 years when the world was our oyster and individual freedom reigned supreme. Now we’re beginning to realize that this dazzling celebration of individual autonomy begat some very dark consequences. It gave birth to entire generations of hyper-individuals plagued by a bottomless hunger for MORE. Despite footprints five times larger than they should be, they still want MORE. And when they don’t have the money, they turn their backs on reality, max out their cards and get what they want anyway.

Over the space of only 50 years, consumption in America went up by 300 percent and the American dream devolved into an insatiable colony of hungry ghosts. If you scratch just beneath the surface of our ecological and economic crises, you’ll find a crisis at the core of consciousness — a diseased way of life and sense of self — a cultural crisis of freedom-without-responsibility run amok.

Now with the world’s natural capital largely consumed and the climatic tipping point approaching fast, we’re in for a massive reappraisal of what individual freedom and the pursuit of happiness are really all about. Is every person on the planet entitled to glide around in a ton of metal — air conditioning blasting, gasoline burning? Does every human being on Earth have the right to a fridge, a flush toilet, hot running water and a car?


Here’s the $64-billion apocalypse-now question that Copenhagen failed to answer: Should the right to emit greenhouse gases be shared equally by all people on Earth? Known in diplomatic circles as the “per capita principle,” this universal, one-standard-for-all principle has long been insisted upon by China, India, Brazil and most other developing nations. Applying this principle would allow each of the planet’s seven billion people an annual emissions quota of 2.7 tons of carbon dioxide. That’s harsh news for Americans and Canadians, who currently emit 20 tons per person, Europeans who emit 9 tons, Australians who emit 18 tons and Japanese who emit 9 tons.

Editorial completo aqui.


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One Flag – Adbusters

A Adbusters promoveu o concurso One Flag e os resultados surpreenderam.

A idéia era criar o design de uma bandeira que não simbolizasse uma única nação mundial, mas algo que representasse a humanidade como um agrupado, um coletivo de gente em prol de todos, a cidadania global, e o ganhador foi Marc – que também criou não exatamente uma bandeira, mas um conceito bem legal de ver como somos todos um.


A bandeira vencedora - e inspiradora

Marc está levando o concurso além, e com a Adbusters está CONFECCIONANDO a tal bandeira pra hastear pelo mundo o insight que ele teve. Já tem bastante gente no Google Maps a fim –  eu escrevi um e-mail pro cara pedindo uma também 🙂

Outras boas idéias apareceram:


de Luba Mikhnovsky


de Bizhan Khodabandeh


de Anna Logan Napoli


de Jennifer White-Torres

Esse lance de imaginar visualmente um conceito que represente a coletividade é uma ótima maneira de nos preparar pro despertar. No dia que sacarmos que estamos todos no mesmo barco, pelo menos já teremos ótimas bandeiras pra navegar.

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